For their first event of 2013, Content Strategy Meetup will be talking business. How can we use the principles of content strategy to make our organisations future-proof? What does structured content have to do with business strategy, and why is it so difficult to implement? What does multi-channel commerce mean for established companies’ business models, and how can we apply the principles of agile development to content strategy?
Join for a combination of two fantastic full-length presentations, an interactive “fish-bowl” panel, and popular “content strategy speed dating” activity where you get to network, share your experiences, and pepper the speakers with questions over a glass of wine (or orange juice). It isn’t just about learning from experts, it’s also about sharing what you know with your peers.
Essential information
What: The London Content Strategy Meetup
When: Wed 23 January 2013, 6:30pm–9:30pm
Where: The Hub Kings Cross, York Way (3 minutes from Kings Cross St. Pancras station.)
Ros Mackenzie: Future-Proofing TUI Travel with Content Strategy
We’re delighted to present a talk from long-time meetup member Ros Mackenzie, General Manager of Content Strategy at TUI Travel. Ros is an experienced e-commerce professional with a broad multichannel background and over 28 years experience in the travel industry. Ros has had numerous management roles with TUI Travel.
TUI is the UK’s largest tour operator. Key brands include Thomson and First Choice, who between them account for half of the mainstream market within the UK and Thomson Cruises. Sub brands include Sensatori, Thomson Couples, Thomson Family Resorts, First Choice Holiday Villages and SplashWorld resorts. Tonight, Ros will explore how the use of content strategy will help to future-proof the business for multi-channel distribution.
Lauren Pope: Agile Content Strategy at uSwitchforBusiness
We’re delighted to welcome meetup member Lauren Pope, who’s worked as a content strategist at leading price-comparison website uSwitch and now uSwitchforBusiness, a leading business energy broker. Her talk is called Agile Content Strategy (or how I learned to stop worrying and love the Post-it), and it’s the story of how she makes the best content with limited resources, as part of an agile multi-disciplinary team. Every organisation can learn something from Lauren’s approach, which is about learning by doing, extreme prioritisation of your time, and collaboration with other disciplines.
About speed dating
For the speed dating activity, we’ll split into random groups based on the number on our name badges, for four rapid discussion sessions at four “stations” around the room. Two of the stations will be clinics with our speakers and the other two will be “gamestorming” sessions run by Jonathan and Richard (the organisers.) You’ll stay with the same group throughout the activity—this isn’t about meeting everyone in the room (that would be impossible), but about interacting with people you haven’t met before, and hopefully starting some new relationships.